[pmahoney]

This is really cool, and doesn't require car headlights shining on your bike like reflectors do.

When driving in my car at night, I would occasionally notice some bicycles with reflective strip around the tires. Car headlights just light them up, making it very easy to see a bike from the side. I finally found that many Schwalbe tires have this reflective strip (e.g. http://www.peterwhitecycles.com/schwalbe.asp third paragraph).

I saw a bike the other night with a half-dozen or more of those in-spoke reflectors. Very visible in headlights.

[daralthus]

Continental also makes bike tires with reflective strips on the side. I got this shiny one: http://www.conti-online.com/generator/www/de/en/continental/...

It easily dismisses the need for the nori lights however good lookin those are.