[spiffytech]

HBO Max was renamed to just Max. They've now changed it back.

[array_key_first]

I don't know how they could look at a brand like "HBO Max" and, somehow, deduce that "Max" is the most important part of the name.

[WorldMaker]

The executives in charge at that point made a lot of money on the "90 Day Fiance" "franchise", among other badly and/or dully and/or grossly named things. IP and branding wasn't exactly their strong suit.