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by smallvariance 162 days ago
Microsoft Office was a very strong brand, with decades of brand recognition and an enormous amount of value. This feels very much like throwing out the baby with the bathwater here ... while I can see the reasons for doing it, it very much seems like they're losing a lot from this name change.
1 comments

Dunno if I can see the reasons for doing it. Imagine this in another product:

    Coca-cola 24/7 autopilot beverage (formerly sprite)
"yo dude, I need me a sip of that ice cold M (formerly known as Coca-Cola)!"

The M stands for mmmmm.