[larrys]

I think the approach is what the parent is reacting to and I don't disagree that the approach is definitely reminiscent of items that are sold that are of the "get rich quick" variety. Others in the comments have also pointed this out as well.

From skimming it (no patience to read every word) it seemed to follow a well known formula where the author probably read a book on how to create this type of thing himself which he paid for. So my reaction was the same and in another comment I asked the OP to offer up his expertise to give this info at all.

That said, it would be fascinating to have an a/b test of two approaches. One which is typically interpreted as "sleezy" (that the parent objects to that has been done and the point of this thread) and another approach that doesn't reek of that. Part of me wants to say that the "sleezy" approach will work better otherwise why would people be doing it? The other part of me wants to say "the non-sleazy" way will work that the only reason people take the sleazy approach is that they are parroting what others are doing (or what they have been taught).

[ryanwaggoner]

I don't understand where you're coming from; all of his products are about how to be better at consulting, not how to create info products or SaaS apps. If he was selling books on how to write and sell books, that would be one thing. But he's a consultant writing and selling a book, a workshop, and an app on how to be a better consultant. To me, that's no different than a successful attorney writing a book on how to run a successful law firm.

[ahoyhere]

To a hammer, everything looks like a nail.