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by adrianhoward
4993 days ago
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Because it's more effective not to (in my experience anyway). Instead use the same numbers and make it look like a great deal. So rather than. "Your bill is $10k, pay after Dec 15 and you get fined an additional $5k" say "Pay by Dec 15 and get our discount rate of $10k, otherwise get our standard rate of $15k" Numbers are the same. Very different reaction from people. Discounts are something people want. Having time-limited discounts is a classic sales technique. People don't want to lose out. Some departments are required to take discounts, but encouraged to fight late fees. Fines are annoying, but the effectively give you a structure and excuse for doing the bad thing. There is no logical difference - but people aren't logical. |
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