Fun fact, at that time the gambling industry was regulated in Sweden, and as such all games (and otherwise - e.g. scratch tickets) was all sold by the government monopoly.
As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me.
The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked.
The monopoly has now been abolished, largely due to pressure from digital services.
As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me.
The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked.
The monopoly has now been abolished, largely due to pressure from digital services.