[another_twist]

I am pretty sure it was a lack of demand that killed the startup. Either of these are valid problems and quite easy to deploy and work with.

[hinkley]

One of the tricks of the startup dance is attaching improvement to revenue. Any work that’s done to support new customers will get approved. And work that looks like a loss leader, such as to retain existing customers, they may lean on the business or support people to paper over.