[lucasyvas]

I also think love is the wrong word here.

But I will agree with the overall sentiment - in most places I’ve worked in software when I thought to myself “fuck that customer”, I was wrong. It was actually our fault because we weren’t meeting their needs or didn’t set a clear boundary on service expectation we were willing to provide to them.

So I see it as more “respect the needs of your customer and be prepared to part ways amicably”.

If you want to call that love, sure. But I think some customers can be abusive as well so I don’t agree with that word choice.

I work in a vertical right now where prospective customers are desperate to switch from the incumbent because of abusive lock-in contracts and poor service levels for obscene pricing based on ancient processes. So, overall, I have to agree with Brian’s sentiment even if I think it comes off as too idealistic.