[vintermann]

Isn't that the opposite of being opinionated? In software I've heard "opinionated" about programs that limit configurability in favor of one fits all default. I believe it was Ruby on Rails which popularized the term.

For cars, I guess Henry Ford's anecdotal comment that "you can have any color you like as long as it's black" was a form of opinionated design. If BYDs cars are all different, surely they're less opinionated?

[dontthinktoo]

Instead of having a bland, don’t-take-any-strong-decision, please-every-one design ("un opinionated"), each car has its own very distinct design ("opinionated").

You could say that at a brand level, they are equally "opinionated" because the average car of each brand is average, but the OP argues that BYD does it by sampling N very distinct points from the car distribution, and other by sampling N times the same average point.

[Nemi]

> In software I've heard "opinionated" about programs that limit configurability in favor of one fits all default

While this is one form of opinionated, it really just means that they are doing their own thing different from the other established players. This could mean MORE configurability in some cases. Another poster also said it, but opinionated just means that they have taken a stand in product design (features, looks, usability, etc) that they think it correct and it does not bow to 'the herd'. IMO, an opinionated design is neither good nor bad, but it is respected by me.