[humdumb]

The title could be better. What he's describing with the term "dark social" is not the "Web", it's the internet. That's a distinction that is important to understand. There is much you can do over the internet that is difficult to do over the "web". Moreover, the "web" is still quite centralized in the sense that there are a disproportionate number of servers to clients. It has been called the "calf-cow" model. Some are calling for an end to that.