[zelphirkalt]

> And how do you suppose people find out about that product?

Probably by having a good website, that is easily searchable for search engines and found with the right keywords. If I have a need for something, I should be able to search in a search engine and their website should show up in the results. The results should also be specific enough to my query. If I search for some business or solution in my area, it should surface things in my area predominantly.