[sznio]

I'd be fine with a whole web free of revenue.

There would be much less stuff around, but what would stay is the things people created for fun, not for profit. SEO spam, AI slop - these are all solved by removing money from the web.

[chrisjj]

I doubt you'd say tha same about films and music. Why should the web be different?

Web ads exist because they are one option that serves the needs of content providers and consumers alike.