It is scientifically proven that people don’t change channels on TV if the ad has a dog in it. I don’t see why this can’t apply to people on screen as well.
i think what i'm getting at is fundamentally different...watching tv and scrolling through social media are distinct experiences.
When you scroll, the content is directly in front of you and you're actively controlling the flow (you decide whether to keep scrolling or stop).
With tv, the input is removed from you (you'd have to reach for the remote to change the channel) also channel flipping during ads isn't really a thing anymore.
So while the "dog in the ad" principle might work for tv where people are more passive and less likely to change the channel...i'm not sure it directly translates to phone scrolling, where you have more immediate control and are actively making micro-decisions about whether to keep scrolling or engage.
When you scroll, the content is directly in front of you and you're actively controlling the flow (you decide whether to keep scrolling or stop).
With tv, the input is removed from you (you'd have to reach for the remote to change the channel) also channel flipping during ads isn't really a thing anymore.
So while the "dog in the ad" principle might work for tv where people are more passive and less likely to change the channel...i'm not sure it directly translates to phone scrolling, where you have more immediate control and are actively making micro-decisions about whether to keep scrolling or engage.