[thevinter]

I really enjoyed reading through [1] as it gives a lot of insight into what goes into making a font. However I wonder what incentives does IBM have for putting this much work into making it public, accessible and widely used. Wouldn't the ubiquity of the font make it less strong for their brand identity?

[airstrike]

It says "IBM" in the name so I'm actually often reminded of the company via seeing the font in the wild.

And somehow they did seem to capture a distinctive IBM vibe when designing it, whilst still making it general enough to be used by everyone else