[neom]

I agree with you. I think meta is fine if you have a very very clear value prop to a very very clear ICP that is already repeatably converting and is generally b2c in nature. If you are trying to do anything specialized or b2b message testing on meta, I find their algo really expensive, maybe I'm just shitty at targeting or don't use the platform well but hiring a task rabbit to stand outside a conference or event and hand out fliers seems to be cheaper and higher preforming than anything I've gotten out of meta, and I can still do it from my basement.

These platforms are quite complex, but I feel they are more complex than they need to be, using them, they really feel like they were built out of hybrid consulting discovery to enterprise, with a result that doesn't translate down well to SMB.