[guiambros]

> ..open standards like HTML5 offer enough to give a > good reading experience on most devices

It doesn't matter if it's HTML5 or whatever. If they don't find a sustainable model, then the magazine will not exist and you won't have the content - open or otherwise.

Second: content trump format. But while the focus is on content, the format is equally pleasant, better than most other magazines that spend a good amount of energy trying to imitate their tree-based predecessors.

> Maybe iOS-only is the only way he could get that to work, and that's the right choice for him. > If that's true, I still think it's unfortunate.

To me the only unfortunate thing is for this experiment to fail. Marco is a great writer, and his proposal seems honest and has merit.