It's a tale as old as schlock journalism: an article seems interesting... until it talks about something you actually know about personally, at which point it suddenly starts saying obvious nonsense.
My experience is that very few people understand what I am saying if I really explain things. It is usually better to say obvious nonsense that gets people work in the same direction. I most masscommunication is meaningless until you find the meaning yourself, there are some rather wonderful educators that prove I am wrong. I can only think of one that I have met, and he spent 50% of his time talking about "unrelated" topics. He died, teaching to the end.