[manmal]

A surgeon in our family got basically all his (private) clients from Google. Spend was multiple k per month. If you consider that one surgery brings in 7k in revenue, then those numbers actually make sense. He's retired now but did this up to 2y ago.

[tsunamifury]

This is a Kshaped example that’s solid. Some SMBs can afford per keyword large spend in focused high reward arenas. The rest can’t do anything.