[jkuria]

This is really annoying. They force the "Optimize Text Per Person" and it is really hard to turn off. If you accept even one "enhancement" they turn OTPP and there isn't a disable button. And then it spews garbage in some of the ads--copy that is full of non-sequiturs and first and second lines that are complete nonesense. They should be held to account.

[redsymbol]

Media buyer here (among other things), so I feel you. I think it's possible the American FTC might start going after advertisers at some point, because Meta's generated text can in some cases mislead or flat-out lie about what is actually being sold.

The only defense is to have checklists and continually go over running campaigns to make sure everything is configured properly, which as you note is really hard to turn off. Very easy to miss a detail in ad manager's complex UI.

[danaris]

> I think it's possible the American FTC might start going after advertisers at some point

...not if the Republicans stay in office.