[sublinear]

So, the blog post says to avoid using labels because they get in the way of making your point. People have preconceived notions about those labels, so anything you say about them is stepping into a minefield.

I agree, but there's so much more involved in convincing people than just avoiding offense. In fact the author sounds like they're saying to patronize your audience. That's possibly even more offensive than attacking their labels!

[tpoacher]

he (she?) didn't mention anything about offense, he mentioned the possibility of bumping across preconceptions which accidentally harm your ability to communicate an argument.

nor does he say you should patronise; he says understand the problem well yourself so that you can descrive it well and use it to frame the problem, rather than rely on potentially loaded terms. if anything this is respectful rather than patronising