[chucknelson]

Your points stick for a subset of games, but I don't think bringing Minecraft into the mix makes sense.

Other "addicting" games that Zynga can be compared to are things that have been in the casual space for years, or a decade-plus. Things like Bejeweled and the casual flash-game portals that (used to be) everywhere.

Zynga is in the business of shallow gaming experiences that focus on extracting money from users. I think when most people think of good game companies, they are thinking of companies that make games with depth that don't require a refill (via money) to keep having "fun" or progressing.

[marvin]

Are you sure you're not confusing PopCap and Zynga? PopCap make Bejewled, and create games that are much deeper than the Zynga games I've tried.