[Joker_vD]

> the same sort of reason that retailers can't be held to incorrectly published prices (in the UK at least, a displayed price is an “invitation to tender”, not a contract or other promise)

The hell? Over here, the price tags are a sort of public contract, to which the seller pre-commits. The seller forgot to change the tags? That's not the buyer's problem.

[ivell]

Since money has not exchanged hands, you could always decide not to buy at the counter. So atleast in the countries I have been, it is not legally binding.

[sznio]

it's still bait-and-switch

[dspillett]

Only if deliberate. If the incorrect price is corrected as soon as the problem is noticed then that is (legally) fine. If the incorrect price is left displayed, or was put up deliberately to draw people in, then it is bait & switch.

The other solid bait & switch is advertising a product that they don't have any of to sell, in the hope that you'll come in and buy something more expensive (or lower value) instead.