[oswarld]

Author here. That reaction is fair, and I won’t argue taste.

This wasn’t written as an SEO play or a lead-gen piece, and it’s not meant to be a comprehensive framework. It’s closer to a framing memo I’ve used internally with teams that were about to say “we’re going global” without having made the decisions that phrase quietly skips over.

If you already operate at a level where “global” is never confused with a market, then the post won’t offer much. Where it tends to resonate is with teams who say they know this, but still let country names substitute for concrete choices in planning and execution.

Totally fine if it didn’t land for you — appreciate you reading it seriously enough to react.