[mecredis]

It is a category mistake to expect a TV appearance to acutely drive views of an online video.

This is because TV is analog and there's no link to click on when PSY is on Ellen. This also means that the ratio of people who are driven to watch his video online because he was on TV is very small.

Of those people who end up watching the video because they saw him on TV, their views are likely dispersed over a long period of time rather than at a single moment like they might be when an article on a very large web portal like Yahoo directly links to the video.