[parliament32]

Would it not just be "mission"? Companies have a mission, projects (should) have a mission, there may be details but the mission is what's guiding you the whole time, right?

[whoamii]

Mission is continuous, North Star is usually about guiding a journey with an eventual destination.

[dmcgill50]

North Star is used to orient, when you’re lost. This makes sense for Microsoft. They’ve been in the wilderness for a while.