[manuscreationis]

I think any attempt at curing cancer is to be commended, but the fact that they open with this being "The Cancer that killed Steve Jobs" kinds of turns me off...

They name drop him at least 3 times, and it just seems like they're going off his name to help get their (completely admirable and entirely worthwhile) project funded.

The sad fact is, it will probably be more effective than any approach that doesn't leverage someones famous name.

Apple should fund it, however, because of how much of an impact Jobs had on their success and organization as a whole. Funding research to prevent other people from suffering like he did seems like a socially responsible thing to do, especially for a company with a war chest larger than some economies.

[delinquentme]

The thing is to look at science as an antagonist to "pop culture" is a reductionist mindset. And would it be rather poetic as well as great market savvy for them to sponsor something like this?