[dcuthbertson]

Thank you. There are so many TLAs (Three Letter Acronyms) that they overlap significantly. Maybe the coffee hasn't kicked in yet, but I didn't know what CTA meant in this context. I thought it might be related to PSA (Public Service Announcement), so I searched "CTA announcement" and got Chicago Transit Authority and California Teacher's Association - obviously not helpful.

[hodgesrm]

At the University of Michigan many moons ago CTA stood for Central Tripping Authority, a largely imaginary collective devoted to taking hallucinogens. (Regularly.) There was CTA graffiti all over East Quadrangle dormitory when I lived there. The meaning was well-understood.

Moral: A good TLA can be surprisingly memorable.

(edited)

[blenderob]

> Maybe the coffee hasn't kicked in yet

No, it isn't just you. I didn't get it either. I never understood why some people use obscure acronyms and assume everyone's going to understand that. It's like complete lack of empathy for the reader.

[Imustaskforhelp]

I was really confused too so I had assumed it was related to something written in the article as I had just opened up the comments

Now that I know CTA means Call to action, its okay but lets be honest that they could have atleast said either CTA (call to action) or just skip the abbreviation itself since I assume a very significant proportion of people were confused so what's exactly the point of an abbreviation like CTA is certainly up to debate and people are definitely debating it so I am waiting for what the overall consensus on the whole thing is :)