[muzani]

On one hand, analytics is similar to astrology. You observe real phenomena and draw lines. A lot of inaccuracy comes from the exclusion of delays.

Like if I removed the logout button, how would that affect churn? This is a question better answered by instinct than analytics.

On the other hand, analytics acts as a form of QA. I think this is the true value. But it should be in the form of flagging when quality drops, not being used to decide which corners to cut.