[hibikir]

Where the AI makes a difference here isn't regular personalized advertisement (which already isn't all that great, based on the percentage of ads I get for products I would never consider at all, or are downright offensive to me), but in understanding your existing consumers, and attempting to do habituation effects.

So imagine you have a bunch of money, watch sports while drinking and are bad at math, and therefore are considered to be a great target for sports betting companies. Making sure you get used to betting most of the time you watch a game is very valuable for the company, so just realizing what teams you like, when they play, and what kind of bets might look good to you, but are really pretty iffy is very valuable to them. Just like they would love to know when you are bored, or depressed, and maybe betting on the game that is going on right now would be appealing: A level of access to you that, say, a casino, or a bar that you haven't visited in a while just doesn't have. And habituation models are simple, you don't need a very expensive system to know when offering you a discount to entice you to don't break a gambling streak will pay off

Now that is using AI in ways that are quite antisocial by most standards: the current advertisement that tries to sell me hair growth when I have all my hair isn't all that scary.

[pixl97]

Yep attacking gamblers is definitely one way to use AI.

Also there are plenty of other possible ways if you have the information. Think of people going thru breakups. People with eating disorders or other forms of body dismorphia, you could throw rather horrific ads at them.