"There are clearly Apple employees whose job is to build the iPhone product and ones who market it to consumers" does not in any way, shape, or form equate to "Apple ownes the iPhone (as the physical product that consumers buy)".
When you buy a table from IKEA, IKEA doesn't own it, and has no right to tell you which food you're allowed to eat on it.
Back in the real world Apple phones are made by Chinese subcontractors who do not work for Apple and who’s working conditions are so poor that people kill themselves at work on such a regular basis that they had to install suicide nets to just stop people of jumping out of windows.