[mrguyorama]

Price conscious consumers have been out of the "New" car market for a very long time. New cars have a massive premium that never makes sense.

Instead of buying a brand new Geo Metro like you would in the 90s, you just buy a used Corolla or Civic. You end up with a better car and it lasts longer anyway.

That means the majority of the "New" car market has already decided price isn't that important.

Which is why the "average" new car price is $50k and people are signing up for 80 month loans on trucks.