[visarga]

Shorts are everywhere because it is the most addictive form of media, easy to consume, no effort required to follow through.

More generally I think the problems we got into were inevitable. They are the result of platforms optimizing for their own interests at the expense of both creatives and users, and that is what any company would do.

All the platforms enshittified, they exploit their users first, by ranking addictive content higher, then they also influence creatives by making it clear only those who fit the Algorithm will see top rankings. This happens on Google, YT, Meta, Amazon, Play Store, App Store - it's everywhere. The ranking algorithm is "prompting" humans to make slop. Creatives also optimize for their self interest and spam the platforms.