[Trufa]

I'm truly asking, why is that? If the OP found it through TNW (or any other!), I see no reason why not to give credit and traffic to the news provider?

You're just a click away, the link is at the beginning of the article and it is not an add covered site or link bait.

[grandalf]

For one thing that's what I'd expect based on the title (since the site already launched). If the site hadn't launched, then a link to a relatively contentless news story would be fine.