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by lucahammer
5001 days ago
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I wrote an article about this a month ago http://lucahammer.com/post/31269937454/startup-wording I know that we have that problem and we try to solve it. I believe that discussions like this one help with it. We try to describe what we offer and others tell us what they don't understand. We remove overhead from outsourcing. You define what results you need and the people on the platform deliver. No management needed. (Sounds like more bullshit? work.io takes care about who fulfills your tasks so you don't need to.) |
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You have to remove all the jargon from your pages (and preferably simplify the text by removing a lot of it) and then explain your proposition like it was to a 5 year old (as someone else said here).
Sorry to go on about this, but it's crucial if you're going to market your product successfully.
Try this: You are in an elevator, you've got 3 minutes between floors to make your grandmother understand what you do and why people should use your service. What would you say? :)