They dont say how much real money they put on the table. They say "$1MM in cash and equity". Its a marketing ploy. And it worked. They got a catchy TC headline for free.
It's not necessarily $1 million each, but total for however many they find. If it's coming out of a $4 million investment, they can't recruit that many teams.
Equity, baby! They offer equity, not cash. Only an unnamed amount of cash. So if they value their company at 100 trillion, they can recruit a lot of teams for 1 million each :)