[TooMuchNick]

But like I said, there are plenty of awful cafes on Valencia. I guess I conflated financial success and coolness: Mission Creek, one block down Valencia from Ritual, seems to get along just fine but it's a terribly dull place to go. The coffee there is just like anyone else's; the food is mediocre; the atmosphere is deathly silent. They've taken prime real estate and turned it into an office for people with no office -- and not a fun one. It's literally no more social than sitting in your living room, and the coffee and food are on par with what you could make for yourself. And the entire city is full of these decrepit little places that can only afford to offer mediocrity, because better food wouldn't necessarily bring in profits, and cranking up the music might drive away the customers who buy the most product. In the midst of all these mediocrity machines, Ritual and Four Barrel stand out because of what they've done with the same opportunities.

Okay, they do have one big real estate advantage: they bought giant spaces with room for a roaster. But is there any other way a cafe could serve something special that still attracts the high-profit foot traffic that turns Ritual and Four Barrel into community centers? I'd like to hope so.