[yegg]

Back of the envelope for you: Google does about $200B in search revenue, about half in the U.S. (so $100B). We have about 3% markt share in the U.S., which would equate to about $3B in Google monetization. Now, we make way way less than Google per search, in large part due to our privacy policy, but 10x less is still on the order of 300M per year. So, you can see how we can easily take in more than 36M per year.

Also, NAD is a very serious review process as NAD refers any unsubstantiated claims directly to the FTC. Lots of evidence, vetted by a third-party.