[golovast]

I spent a couple of years working for a company in a market research space. It's an interesting business of which I knew very little before I worked there. But the answer is that you could do a survey for a fraction of that cost. SurveyMonkey has the same product and so do a few others.

As an aside, google launched this about 6 months ago and pretty much has everyone in that business scared. Ultimately it all boils down to having profiles on a lot of users and selling access to them. Google's user base (and what they know about them) dwarfs what everyone else has combined. If they wanted to, with a bit of effort they could own that market in 6-12 months.

[interg12]

I hear you on that - but that survey monkey panel is going to cost $3-$8 a response depending on the audience you want to reach (i.e. 50 year old working men tend to be expensive), and the results just aren't that pretty looking like googles. I wouldn't be surprised if Facebook comes out with a similar product - they seem to be in a better position to give users rewards to perform MR activities, and have more data on users for additional cross tabs;' Google only has approximate age, gender, location.