[fsckboy]

>That's probably aimed at reducing consumption.

it's aimed at not encouraging consumption which is slightly different. you can have a "hungry hour" where you entice people with food bargains and sell them alcohol, but you can't have a "happy hour" where you entice people with alcohol bargains.

it is also in keeping with other laws intended to create a competitive/collusion free market (not saying the crafting of those laws was not influenced by incumbents trying to maintain their share)