[socalgal2]

Just curious, if you were Google, how would you fix this? And take the question seriously, because it's harder than it sounds.

They are certainly trying. It's not good for them to have fake listings.

https://podcast.rainmakerreputation.com/2412354/episodes/169...

(just googled that, didn't listen, was looking for a much older podcast from I think Reply All from like 10yrs ago)

[lunias]

It definitely sounds like a hard problem. I'm not familiar with the current process, but based on what I found when I looked it up, it seems like there is a verification step already in place, but some of the methods of verification are tenuous. The method that seems the most secure to me is delivering a pin to the physical location that's being registered, but I feel like everything is exploitable.

[Eisenstein]

Why does Google get to say 'its hard' and we have to give them a pass? If a business is providing a service, they need to ensure it is doing what it claims. Whether it is difficult or not is not our problem.

[socalgal2]

Google isn't the one doing anything wrong. The people posting false listing are the ones doing something wrong.

[Eisenstein]

Google represents this data as legitimate.

[noAnswer]

They could send real mail to the address with an activate code in it.