It seems that in 2003 (when Fedora Linux first launched) this project was pretty obscure and early-stage, so it's hard to blame Red Hat for not having known about it then. This kind of thing just happens sometimes.
Fedora and Red Hat aren't super common or easily accessible anymore either, since they've made their choice as they're entitled to move towards enterprise.
I feel like fedora is pretty accessible at this point. The main speedbump is enabling non-free repos but if you're helping someone install linux for the first time you just tell them to check that box during setup.