[cyberrock]

In the past I've heard that TripAdvisor has 60% market share for local reviews in the UK. Did Google Maps really climb that quickly? Are Instagram and TikTok not shaping tastes in London too? I feel like she might be assigning too much power to it just because that's what she used.

That's not to say I don't have gripes with how Google Maps works, but I just don't know why the other factors were not considered.

[leoedin]

I don’t think I’ve met anyone in the UK who routinely checked tripadvisor for anything!

I just checked a few local restaurants to me in London that opened in the last few years, and the ratio of reviews is about 16:1 for google maps. It looks like stuff that’s been around longer has a much better ratio towards trip advisor though.

Almost certainly Instagram/tiktok are though. I know a few places which have been ruined by becoming TikTok tourist hotspots.

[paganel]

Not in the UK, but from Romania, I last checked Tripadvisor back in 2012, and that was for a holiday stay in the Greek islands. Google Maps has eaten the lunch of almost all of the entrants in this space, and I say that having worked for a local/Romanian "Google places"-type of company, back in 2010-2012 (after which Google Places came in, ~~stole~~ scrapped some of our data and some of our direct competitor's data and put us both out of that business).

[jfil]

I'd be curious to read that whole story of Google putting the conpany out of business. Would you consider writing about it in a post?

[dazc]

'I don’t think I’ve met anyone in the UK who routinely checked tripadvisor for anything!'

Counterpoint: I have met people in the UK who's lives revolve around doing nothing but.