| > But he isn't trying to be a successful journalist/writer. He was offering advice to other entrepreneurs who would probably take his advice over a journalist's any day of the week. Yes, and in that case, he should have been open to the common-sense writing advice of a professional. But no, not so. Apparently he believed being a successful entrepreneur makes one successful at everything else by fiat. > Being persuasive comes in many forms. Not in writing. At risk of posing a tautology, persuasive writing depends, not on the writer or the topic, but on the writing. > There's a reason why all sports shows nearly always have a former player/coach as an analyst. That ought to have disqualified Ernest Hemingway from writing about bullfighting. But Hemingway could write. > Being successful might even be better since your words are backed with hard-earned credibility. Under those circumstances, with an assured audience, he should have had the courage to offer ten points rather than 90. "I am sorry I have had to write you such a long letter, but I did not have time to write you a short one" -- Blaise Pascal |