[illwrks]

The real issue with these tools is taste. Most business people/clients have poor taste and they need creatives or engineers etc to actually rein them in, then produce the great work they need, gained through years of experience, and taste refinement .

The AI tools can produce the work, the quality can be good but taste is lost as the professionals are removed from the process.

There’s a quote I can’t remember the source of… “anyone can have an idea but not everyone can execute on it.” AI gives the illusion you can create your ideas and compete with actual professionals

[lukeasrodgers]

The ad is hilariously bad but McDonald’s has done many terrible ads over the years where “creatives” were involved eg the infamous random red couch ad.

[illwrks]

True! At the end of the day the client has money to spend, and an agency can help them do that to infinity regardless of the output.