[A_D_E_P_T]

AI is deeply unpopular with a large and very vocal fraction of the population. It's reflexively just "slop" to them. (And, on Twitter, I keep seeing people praise content, learn it was AI-generated, and immediately pivot to outrage.) As such, it's reputationally risky for brands to use AI-generated resources in any public-facing project, and this situation is unlikely to change any time soon. Marketing managers need to realize this.

[theshrike79]

And it's a "when you see it you can't unsee it" type of thing, like motion smoothing in TV.

If you don't know it can be better, you're fine with it. But when someone shows you the proper stuff, you can't stand the other shit.

[sothatsit]

It’s easy to be against it now because so much content that people recognise as AI is also just bad. If professionals can start to use it to produce content that is actually good, I think opinions will shift.

[exegete]

If AI is at the point then the consumer wouldn’t know or care if it was AI generated.

[sothatsit]

There are a lot of AI videos that you can very easily tell are AI, even if they are done well. For example, I just saw a Higgsfield video of a kangaroo fighting in the UFC. You can tell it is AI, mainly because it would be an insane amount of work to create any other way. But I think it is getting close to good enough that a lot of people, even knowing it is AI, wouldn't care. Everyone other than the most ardent anti-AI people are going to be fine with this when we have people creating interesting and engaging media with AI.

I think we will look back at AI "slop" as a temporary point in time where people were creating bad content, and people were defending it as good even when it was not. Instead, as you say, AI video will fall into the background as a tool creators use, just like cameras or CGI. But in my opinion it won't be that people can't tell that AI was used at all. Rather, it will be that they won't care if there is still a creative vision behind it.

At least, that is what I hope compared to the outcome where there are no creators and people just watch Sora videos tailored to them all day.

[internet_points]

It's not just a reflex, it's disappointment

https://theoatmeal.com/comics/ai_art said it better than I ever could

[duskdozer]

Well said! "It's not just a reflex, it's disappointment" isn't just a pithy turn of phrase--it's a *new paradigm* of English language phraseology.

[A_D_E_P_T]

Okay, you guys are funny, because "it's not x, it's y" (or "it's not just x, it's also y) is probably the most characteristic post-2023 LLM writing quirk.

These days, though, it's not as common as it used to be. Kimi K2, in particular, is a weirdly good and stylistically flexible writer.

[internet_points]

Hey, i used em-dashes long before they got appropriated by AI!

How sad, what it does to us.

[duskdozer]

Yup. I'm not sure if the person I replied to was going for that, but as soon as I see anything like it I hate to say my mind instantly jumps to AI, along with its grandiosity. I guess it might already be able to write like a normal person by default and I haven't noticed. Haven't heard of Kimi K2