[ojbyrne]

I'm just trying to muddy the point. Most of those bands playing giant stadium concerts started out playing maybe not bar mitzvahs, but small clubs, and doing cover songs. The distinction between products and services is not as clearcut as pg describes.

[alexbosworth]

yeah, look at starbucks - they offer a service, but they've standardized the experience and packaged it into a product. I think the key is replication, not service.