[jjice]

> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame.

All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it.

[0] https://www.hashicorp.com/en/blog/products/terraform

[stingraycharles]

It’s endorsed branding. Basically when a parent company “endorses” its subsidiaries’ brands, but keep their own name (as opposed to renaming everything to IBM, like eg Google would do).

[huddo121]

Metastatized branding