[the_gastropod]

The AI "features" Apple advertise are largely gimmicky. The Apple Vision Pro is a gimmicky product. The MacBook touchbar was gimmicky.

Cook might be less susceptible to gimmickery than some of his peers. But he's definitely got an imperfect batting average, here.

[billti]

It was disappointing to see one of the most advertised Apple “AI” features was “Genmoji”, which falls squarely in the “gimmick” category for me.