[reliefcrew]

I'd say the correct answer is, as usual, "it depends".

If the "coming soon" message is framed as a marketing tease and the features are indeed delivered as they've been promised then I don't see a problem. OTOH, if the "coming soon" message itself looks like a poorly styled afterthought then, of course.... just leave it out and rethink the rollout.

Ultimately, "ugly" is a matter of presentation and perception.

[sshadmand]

I agree with the marketing side, but I am more on the implementation side. Could you imagine iPhone having a section "coming soon" in their OS? To me it seems impatient and wishful thinking than prioritized and thoughtful execution. When I talk to other founders/designers I feel like their reasoning falls apart pretty quickly when asked "why did you add that there?".

[reliefcrew]

> Could you imagine iPhone having a section "coming soon" in their OS?

Yes, easily... it would look a lot like WWDC ;-)

Perhaps it's worth looking past the implementation per se.

[sshadmand]

haha - yah. From a pure marketing perspective - vapor ware is here 100%. I'm pretty sure we are all supposed to be in self driving cars by the end of this year.