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by tptacek
5002 days ago
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How does it harm small businesses when people "like" Walmart on Facebook? You can't buy artisanal marshmallows at Walmart, and it's no cheaper for Walmart to collect "likes" on Facebook than it is for Hipster Marshmallow Factory. I just don't see the controversy here. |
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One issue I have with it is that promoted content makes no attempt at being valuable to users at all. I get endless reminders that so-and-so "likes" Wal-Mart or Amazon, but nothing about businesses I've never heard of. It's the opposite of being friendly to the tenuous, fledgling businesses for whom Facebook can be so helpful. People do their best to be interesting and to promote businesses they love that their friends might want to learn about. They don't endlessly shill brands that all of their friends already know about. Promoted content is a way for big boring brands to muscle their way in, through sheer advertising dollars, into a medium that naturally favors novelty and underdogs. Also, since companies like Wal-Mart and Amazon use their Facebook pages to direct advertising to users, promoted content is advertising advertising. Ads for ads. I don't know if I can articulate a reason why advertising for advertising makes me feel like a line of absurdity has been crossed (or a shark has been jumped) but it doesn't feel right.
Another thing that bothers me is that they use my friends' names. My friend may truly like Wal-Mart, but is she okay with her name being used to suggest a page to me over and over again in the hopes that the fifth or tenth or twentieth time I see it, I might relent and click "like?" I'm not cool with Facebook using my name that way. If Facebook wants to suggest one of my likes to a friend of mine, because Facebook believes that friend is likely to be interested, that's great. That makes me actually feel kind of good about Facebook having so much data about us. If Facebook wants to nag my friend to check out a page because that advertiser is paying Facebook to nag him, well, maybe that's the price of using Facebook, but please don't use my name. I'm sure the TOS says they can, but common courtesy should apply. Perhaps it is public information that you support a particular candidate in the presidential election, but it would be out of line for me to send hundreds of emails to HN users saying, "THOMAS H. PTACEK THINKS YOU SHOULD VOTE FOR MITT HUSSEIN JOHNSON." The opinion might be yours, but the obnoxious style wouldn't be, so it wouldn't be fair to invoke your name.